Bye, Avalanche: Andretti says goodbye to title sponsor & announces rebranding
After two years, Andretti says goodbye to its title sponsor Avalanche. The crypto-company has most recently coined not only the team name, but also the livery of the US team. At the same time, Andretti Autosport, the team behind entries in Formula E, Extreme E, IndyCar and five other motorsport series worldwide, relaunched its brand identity: From now on, the team from Indianapolis bundles its activities under the name Andretti Global. The Formula E team will be known simply as "Andretti Formula E".
"I’m proud of what Andretti Autosport has accomplished over the years, and all the memories that have come with so many special moments," describes Michael Andretti, CEO and Chairman of Andretti Global. "Just as proud as I am of our past, I'm equally excited about our future."
"As we continue to expand and build a global racing institution, our goal is to be engrained in the culture of our fans, teams and partners. This rebrand is a major milestone in our team's journey, but we are only getting started. We are determined to achieve success and confident that there are big things in store for Andretti Global."
From humble beginnings, to the global stage.- Andretti Global (@AndrettiGlobal) September 5, 2023
We are Andretti. pic.twitter.com/H8Z7znokqw
Andretti is one of the most resonant names in US motorsport. In the mid-1950s, the Andretti family, originally from Istria (now Croatia), emigrated to the US, where twin sons Mario and Aldo quickly took an interest in motorsport. Mario won numerous races in North America, including the Indy 500, and also competed in Formula 1, where he became world champion in 1978. His sons Jeff and Michael, as well as his son Marco, also became racing drivers.
The team has been represented in Formula E since the first season. Marco Andretti also contested the 2015 Buenos Aires E-Prix for his father's racing team. Following several years of technical collaboration, Andretti became the BMW works team in 2018. After the German's exit, the team reappeared independently, with title sponsor Avalanche.
As a BMW customer team, Andretti competed for one more season in Formula E. Since the 2023 Formula E World Championship, the team has been using Porsche powertrains and was able to win the drivers' title in their first season together thanks to Jake Dennis.