Pretty in pink: Porsche shows special neon-coloured livery for Formula E race in Tokyo

Shortly before the Formula E premiere in Tokyo, Porsche has unveiled a special livery for the E-Prix in Japan. Together with title sponsor TAG Heuer, the German manufacturer has covered its two Porsche 99X Electric cars with a neon pink foil - a "visual homage to Tokyo with its world-famous neon signs at night and to Japanese street art and car culture".

At an event at the Terrada Warehouse in the Japanese capital, Porsche and TAG Heuer presented the special look for the Tokyo E-Prix - also to celebrate their long-standing partnership. As part of the presentation, TAG Heuer also unveiled a new connected dial that picks up on the eye-catching pink colour of the Porsche 99X Electric's livery.

Comment with the respective heart emoji to pick YOUR winner:
? 2024 #TokyoEPrix @TAGHeuer livery
? 2024 #MexicoCityEPrix #PorscheMacan livery
? 2022 #SeoulEPrix #TAGHeuer livery
? 2020 Gen2 EVO concept livery#PorscheFormulaE #Raceborn pic.twitter.com/rJz5m5Qq9h

— TAG Heuer Porsche FE Team (@PorscheFormulaE) March 28, 2024

"Being part of the inaugural race here in Japan is truly unique," said Julien Tornare, CEO of TAG Heuer. "Our synergy with Porsche makes this moment even more unique, as it reaffirms our impressive partnership to keep presenting our customers with special surprises."

Carlo Wiggers, Head of Team Management & Business Relations at Porsche, agrees: "The Tokyo E-Prix is another milestone in the success story of the ABB FIA Formula E World Championship. With the exclusive design of our Porsche 99X Electric, we are celebrating the premiere of Formula E in this unique metropolis and the successful partnership between Porsche and TAG Heuer."

The first free practice session for the Tokyo E-Prix will take place on Friday morning at 8.30 am (CET). The race will start on Saturday (30 March) at 7 am CET. Porsche goes into the weekend as one of the favourites to win with its pink cars.

?? We go pink in Japan! ??#PorscheFormulaE #Raceborn #TokyoEPrix @TAGHeuer @FIAFormulaE pic.twitter.com/X5xNAaKvlI

- TAG Heuer Porsche FE Team (@PorscheFormulaE) March 27, 2024