Formula E

Special livery with more Japanese DNA: Nissan looking forward to Formula E home race in Tokyo

Tobias Wirtz

Tobias Wirtz

Nissan is making a big splash ahead of its first Formula E home race: The company is entering the Tokyo E-Prix with a special livery and has rented a whole eight grandstands for employees, guests and fans at the Tokyo Big Sight exhibition centre. In sporting terms, the team wants to build on the two podium finishes that Oliver Rowland achieved in the last two races.

"Nissan is coming home" - that is the big message that the first and so far only Japanese car manufacturer in Formula E is spreading ahead of the Tokyo E-Prix. After all, Nissan's global headquarters are less than an hour away from the venue.

For the first Formula E race in Tokyo, Nissan has prepared a special livery "with more Japanese DNA", which will be used exclusively for this race. The cherry blossom look will be applied to the entire car, with "We Love Tokyo" written on the front wing, symbolised by a red heart and the city name in Japanese characters. The race numbers are displayed in a red circle with a white background, just like the Japanese flag. In addition, the powertrain name "Nissan e-4ORCE" can be read on the side of the car for the first time.

In addition, the Japanese company has invited 3,000 employees, fans and guests, who will be accommodated in eight Nissan grandstands around the entire circuit. They will not only be able to watch the first Formula E race in Japan, but also a 30-minute demonstration run in which Nissan's Gen2 car, the Nissan Leaf Nismo RC prototype and the new Nissan Ariya Nismo will take to the track.

"Get comfortable, but not too comfortable!"

Together with Japanese fashion designer Jun Nakamura, Nissan has prepared a special gift for the ten competitors at the home race: Each team will receive a bespoke kimono inspired by the colours of the respective team. "Get comfortable, but not too comfortable" is the motto of this campaign. The background to this is omotenashi, the belief deeply rooted in Japanese culture that guests should be made welcome. The collection will also be on display on race day.

"With the race being located so close to our global headquarters, everybody at Nissan is looking forward to the event and will be supporting us," said Team Principal Tommaso Volpe. "The Formula E World Championship plays a key part in our electrification strategy, so to finally be able to race in front of our home crowd is amazing. We've been dreaming of an E-Prix in Japan for a long time, and have been excited for it to come ever since it was announced by the series!"

"We want to make sure it’s a special occasion for the whole team, our employees and fans," he adds. "So we've got plenty of special events happening, with car demonstrations on track, our Nissan grandstands and of course a one-off livery for the race. We've designed it with passion and enthusiasm to try to celebrate this special event even while racing. We and hope everyone with love it as much as we do!"

Rowland: "A huge race for the team"

"I'm delighted to have secured another podium in Sao Paulo and want to keep this positive form going into the team's home race," explains Oliver Rowland. "I'm super excited to be racing in Japan. It's going to be a huge race for the team and I can't wait to get out there and experience the atmosphere!"

"I'm extremely excited of course," says his team-mate Sacha Fenestraz. "I did a big part of my career in Japan so going back there will be aweome and I can't wait for the race. I know how amazing and crazy the Japanese fans are, so that will make it even more special."

"It's the first time the team and Formula E are going to Japan, so we are looking forward to seeing all the amazing support in the grandstands," he adds. "It will be almost like a home race for me, the track looks really interesting so I'm excited to go racing!"

The first Nissan home race in Formula E history will take place on Saturday morning at 7 a.m. Central European Time.

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