Formula E on TV: Good market share for ProSieben at the Hyderabad E-Prix
After a sobering result in the "double-header" in Saudi Arabia, ProSieben was able to enjoy a significantly better market share during the broadcast of the Hyderabad E-Prix last weekend. In the target group of 14- to 49-year-olds, 7.5 percent tuned in to Formula E - the best time so far in the 2023 season. The absolute ratings were nevertheless manageable, presumably due to the start time at 10:30 on a German Saturday morning..
So followed the premiere race in India on average 210,000 people, a maximum of 290,000 at the same time. In total, the program 'ran racing' reached 450,000 different viewers:inside. In terms of market share among the entire TV audience, ProSieben achieved 2.8 percent. This is also the best figure of the current season so far. It is also above last year's average (2.5 percent).