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How your company or media agency can cooperate with us is one of the leading news and information websites for Formula E. Your company can also benefit from this. In our media kit, we will explain all the ways in which you can collaborate with to reach your target audience perfectly. Check it out:

Media Kit (EN)

We are generally open to creative ideas. Perhaps you have come up with additional possibilities for collaboration that we have not considered yet. We would be happy to hear your thoughts and encourage you to contact us.

Facts & Figures


  • Been there from the beginning (already during the first test drives at the track in the summer of 2014)
  • Large network in the industry (FIA Formula E, teams, drivers, companies, media)
  • Influential in the industry Daily coverage: an average of 2.24 articles per day, more than 800 per year
  • First point of contact for the German-speaking Formula E community, both through the website and social media
  • First hit on Google in DACH region: 74.7 percent of all pageviews come from organic search results in Google search.


  • Pageviews per year: 1,769,934
  • Sessions per year: 49,312

User Behavior

  • Users per month: 30,779
  • New users: 61.7%
  • Session duration: 4:14 min
  • Pages per session: 3.95
  • Bounce rate: 36.8%


  • Desktop 34.24%
  • Mobile: 56.79%
  • Tablet: 8.97%


  • Interests: Formula E, cars, electric mobility, motorsport, sports, business
  • Origin: Germany (81.92%), Switzerland (6.73%), Austria (4.82%)
  • Gender: 87.1% male, 12.9% female
  • Age: 25-34 years (32.84%), 18-24 years (22.35%), 33-44 years (20.67%)

Social Media

Source: Google Analytics